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Question: I started an online talk radio show. I have the equipment set up and my guests lined up. But, how do I get listeners? I feel like I’m talking to myself.

Signed, Talking to Myself

Dear Talking to Myself,
First of all, Congratulations! What a big step you took to start a show. You’ve got the equipment ready, the interviews lined up and are ready to roll. I’m assuming you’ve already spent money on equipment so you don’t want to spend more on advertising. What’s a frugal online radio host to do?