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When you sell products and services directly to customers without participation of middlemen, it's what we called direct marketing. Increasing profits and cut marketing costs at the same time are the main reasons why manufacturers and service providers are using it.

There are a lot of various direct marketing strategies, but we will focus on [http://www.macmassmailer.com/email-direct-marketing email direct marketing] in this post. Email direct marketing is a very effective marketing strategy, and it works for digital products and services better than for anything else.

Don't make me wrong. It will work good on all types of products and services. What I really want to emphasize here is, email direct marketing will yield the maximum results, if applied to intangible digital stuff.

As opposed to the regular business model where you work with whole sellers or third-party marketing companies, direct marketing assumes you contact potential customers directly in order to make a sale It is actually the same way email marketing is working, you can cxommunicate with people using email considering only one exception.

Email is really affordable and it allows you to directly contact people. But sending sales letters to people without having their consent is really unable, that's the only problem with email. If you do so, you will become a spammer, your email account and web site will be terminated, and in some countries you may even be prosecuted for that.

What will we do to get this consent? And how can we get thousands of email addresses of hungry buyers ready to buy your stuff? It's really easy, in fact, much easier than you think! The solution is so straightforward, that not many people even notice it! So in this post, allow me to share a big secret.

People like free and helpful information, free useful downloads, free software and free magazines, right? And in exchange for that, many people will be glad to leave some personal details. Why can't we use that to get their email addresses and their consent so we could communicate with them later and make some sales?

Rather than  stealing email addresses somewhere and sending stupid spam, I recommend you to create a website with free and useful stuff that is related  to the products or services you are selling. Build up your own website and make it attractive and popular. Give the most needed stuff through a free email subscription, then ask people's consent so you could also send sales letters from time to time if they subscribe.

Ideally, you should blend sales information, in a natural way, into your helpful newsletters. Avoid to push your potential customers too much. If someone really needs to achieve whatever your product lets him or her achieve, you'll get your sale, and it will be nice smooth.

And then give your existing subscribers an easy way to unsubscribe from your letters. You can create a link at every message that you send.

Look at the rate at which new people join your email list, the same with the rate at which they leave. Assuming that your newsletters are good, the first number will be several times more than the second number. Your subscribers may turn into paying customers at any moment ansd that's exactly why you want them to stick around.

Basically, this is how email direct marketing works and you can get a large list of potential customers this way. And now, lets take a loot at the software tools you can use in sending email messages to large lists of people.

Bulk email or mass mailing is the term we call on communicating with larger number of people. All you need to have is a specialized bulk email software in sending bulk email. You can automate several things with this software:

Addition of new people to email lists based on subscribe requests.

Those who wish to unsubscribe will be promptly removed from email lists.

Bad email addresses will be removed from email lists.

Delivery of large numbers of email messages at a desired rate.

Personalized messages

You will not be able to automate these things, and as a result, you will have troubles sooner or later if you use a regular email client for sending mass email messages.

Maybe, you are sending messages to people who don't need any of them anymore, while those who need to have whatever you offer won't get a thing.

This means that you have to get ready, so as soon as you start your email direct marketing.

In sending bulk email, you can use Mac Mass Maler if you are Mac users or you can use Advanced Emailer if you are Windows user. On both platforms, I successfully used both programs.

You could as well check out my internet site at [http://www.macmassmailer.com http://www.macmassmailer.com] for a lot more suggestions and details about [http://www.macmassmailer.com/email-direct-marketing email direct marketing].