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So what is bulk email software?

Bulk email software is required if the same message has to be sent to a very large list of email recipients. You can use almost any email program including Mac Mail to send bulk email messages, but specialized bulk email software for Mac will do this job better.

Unlike the regular email communication, in bulk emailing people come to your email list by means of a subscription process, and leave the list through unsubscription. On a large scale there can be literally thousands of new people subscribing and unsubscribing every single day, and millions of email messages can be sent every week.

Just imagine yourself doing all this manually using Mac Mail, and you'll realize that without specialized bulk email software that automates everything, it's simply impossible.

Can I get a better explanation why can't I send bulk email from Mac Mail?

Sending bulk email messages using Mac Mail is usually done by putting a bunch of people in the "To" or "BCC" field of a new regular message; and the lists of subscribers are usually stored in Apple Address Book. There are some advantages and a whole lot of disadvantages of using Mac Mail for that, and we'll not be discussing them here. Let's just say it does't work.

I know that 10 years ago people were sending millions of junk messages a day using Mac Mail, and that's why Internet providers started to reject messages with large email lists in "To" and "BCC". Now, they either cut your recipient lists to make them not more than 100 recipients, or reject any messages that have more than 100 recipients.

The biggest disadvantage of sending bulk messages with large "To" and "BCC" lists was privacy violation, because those messages were disclosing other members of the lists. Spammers were stealing email lists by subscribing to e-magazines, and normal people just stopped to subscribe.

Why specialized bulk email software is the way to go

When bulk email software was introduced to the market for the first time, it really changed the things. Specialized bulk email software for Mac sends mass messages in quite a different way. Before sending, it generates separate personalized email messages, and then sends them out to recipients. And as a result the received messages looks as if it was sent with Mac Mail personally using only one email address in "To" without exposing other recipients. And it's great!

To keep and manage email lists, [http://www.macmassmailer.com/bulk-email-software-for-mac bulk email software for Mac] usually uses high-performance database. This database is fully automated while Apple Address Book is not. In Apple Address Book you have to add and remove recipients manually, but in a bulk email software for Mac, you usually click a button to check your website for subscribe and unsubscribe requests, and the database is updated automatically, which saves a whole lot of time.

Email personalization in bulk email software is yet another thing Mac Mail misses. It's impossible to personally greet people using their names as well as reference other personal data provided on the subscription web form in the mass messages you send with Mac Mail. As opposed to Mac Mail, bulk email software for Mac can use generic message templates with place holders for names, birthdays, order numbers, and so on to create 100% personalized individual messages while sending.

Message templates are so handy that you can even use them for sending invoices to thousands of your customers daily, which you cannot definitely do using Mac Mail.

Recently I found MacMassMailer, which is a very good software for sending bulk email, but before that, I tried other options too such as BulkMax Mailer and BULKmailer.

MacMassMailer is perfect for bulk email communication

It's a nice native Mac OS X application that looks good and performs well. And the functionality is great, just what everyone wants:

100 % automated and easy to customize recipient database.<br>
Auto subscribe, unsubscribe and bounce-back management.<br>
Message templates and message personalization.<br>
Extremely fast and reliable email message delivery.<br>
Multiple SMTP accounts with intelligent switching between them.<br>
Import and export that supports 99% of all document types.<br>

Download MacMassMailer and try it for yourself

Because it's:

Easy to install and use.<br>
Automates every aspect of bulk emailing.<br>
Delivers a great functionality.<br>

A free, 30-day trial version of MacMassMailer is available on the manufacturer's website. So, before paying a single cent, I tested it on my computer and made sure it did what I needed. I also tried MaxBulk Mailer and BULKmailer free, but the trial versions were not fully functional.

So if you are in a situation when you need to automate your bulk emailing, I really recommend you download MacMassMailer and try it free.

You can download MacMassMailer, by using this link: [http://www.macmassmailer.com http://www.macmassmailer.com], or check this out [http://www.macmassmailer.com/bulk-email-software-for-mac bulk email software for Mac].