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If you are an emerging business with the subsequent great item, sometimes you require an angel on your side. A study by the University of New Hampshire's Center for Venture Investigation showed that "angel investors" - high-net-worth people prepared to invest in entrepreneurial companies at an early stage - shelled out more than $18 billion into early-stage firms last year alone, compared to $304 million by venture capitalists. Locating an angel investor, however, is not an simple activity. Safer Smokes Inc. is one particular firm that understands the challenge of attracting the right investors. This development-stage organization is tapping the smoking cessation market with a distinctive tobacco-free, nicotine-free of charge smoke named Bravo, which has the appearance of a conventional cigarette and burns like tobacco, but is actually made from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit steadily," said Puzant C. Torigian, chief executive officer of Safer Smokes. For companies like Safer Smokes, it might be also soon to method huge venture capital firms, but time to move beyond networking with loved ones and pals. Angel investors to the rescue. "The challenge for raising capital in today's market is in harnessing the courage and vision of the angel to see by means of to the genuine investment opportunity," said Torigian. So how do organizations like Safer Smokes attract their angel? * Have a clear-cut target industry for your product or service. For instance, Safer Smokes is targeting the smoking cessation industry, which has sales approaching $10 billion per year, up from $6 billion just 3 years ago. Most angel investors prefer organizations that are most likely to show positive money flow inside their 1st 18 months, so having these kinds of statistics about your industry can be an incentive. * Match the organization strategy objectives to the angel's threat tolerance. Investors want to know the item or service will be distinctive and properly-cultivated. Safer Smokes has a patented answer that company officials say will "have an effect on the landscape of the well being care business." [http://www.ideaangels.com/ idea angels]
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