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If you're an emerging company with the subsequent excellent item, sometimes you need to have an angel on your side. A study by the University of New Hampshire's Center for Venture Study showed that "angel investors" - high-net-worth folks prepared to invest in entrepreneurial firms at an early stage - shelled out more than $18 billion into early-stage organizations last year alone, compared to $304 million by venture capitalists. Finding an angel investor, however, is not an simple activity. Safer Smokes Inc. is one company that understands the challenge of attracting the appropriate investors. This development-stage business is tapping the smoking cessation industry with a exclusive tobacco-free, nicotine-totally free smoke named Bravo, which has the look of a standard cigarette and burns like tobacco, but is actually produced from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit gradually," stated Puzant C. Torigian, chief executive officer of Safer Smokes. For businesses like Safer Smokes, it may be also soon to approach huge venture capital firms, yet time to move beyond networking with family and buddies. Angel investors to the rescue. "The challenge for raising capital in today's marketplace is in harnessing the courage and vision of the angel to see through to the genuine investment opportunity," said Torigian. So how do firms like Safer Smokes attract their angel? * Have a clear-cut target market place for your product or service. For instance, Safer Smokes is targeting the smoking cessation industry, which has sales approaching $10 billion per year, up from $6 billion just three years ago. Most angel investors prefer firms that are most likely to show positive cash flow within their 1st 18 months, so getting these types of statistics about your industry can be an incentive. * Match the company strategy objectives to the angel's risk tolerance. Investors want to know the item or service will be distinctive and properly-cultivated. Safer Smokes has a patented resolution that business officials say will "impact the landscape of the health care industry." [http://www.ideaangels.com/ idea angels com]
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