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Very first, the jargon. Back link: this is where a site links to your site i.e. Website X has a link pointing to your internet site, so your web site has a back link from Web site X One-way link: exactly where only internet site X links to your internet site, but your site does NOT link to web site X Reciprocal link: exactly where two web sites have swapped links so they both link to every single other Anchor text: the text/description that is linked with your link on the back link internet site. Page rank: Google's proprietary method for assigning a worth (from 1-ten exactly where ten is best) to the combined quantity and the high quality of back links pointing to your web site. Frequently abbreviated to "PR" Search Engine Results Page (SERP): we use the terms "SERPs" to refer to the search engine results page, and the position of a website on it. So if a website has a SERP of three, it signifies for a distinct keyword search it appears on page 3 of the results. Note that some people use SERP to refer to the position on the page, so that a SERP of three may possibly also mean the website appears at #3 on the initial page. Check you page rank and backlinks now! Fast and easy Page rank checking at what does it all mean? In the on the web marketing world, Page Rank means a lot. Growing a website's PR is 1 of the major foci of on-line marketing. The aim is to get as high a PR as achievable for your website. PR is measured by a proprietary algorithm belonging to Google. What Google does is measure the quality of the internet site linking to your site. How does it do this? By measuring, amongst other factors, that site's PR. There is also evidence that the degree of relatedness of content material is also essential. If you internet site is an e.g. Genuine estate website, then a back link from a internet site dealing in scuba gear may possibly not be worth significantly to you. But back links from sites that have great PR and are connected to you (e.g. by business or by region/location) are nicely worth pursuing. By rising the number and [http://mydomainrocks.com haha] high quality of links pointing to your site, over time you will improve your PR. Note also that numerous other engines also use back links as part of their SERP algorithm. Some could not be as sophisticated as Google, but a lot of measure the number of back links in their index and use this as element of how they rank your website under a specific search. You can check your back links and page rank at how do I increase my Page Rank? Firstly, make certain your site has great good quality content. Make other web sites and their owners want to link to you. Then get out on the net and start off producing propositions to other internet site owners in related fields. Ideally, you will get links from websites that have a higher Page Rank than yours, but this isn't often attainable. What you really should appear for are internet sites that: Have great content Are related or connected to your internet site Have some Page Rank currently (i.e. not brand new) Also, older domains could do greater than newer domains Some of the do nots. Be wary of FFA (Free For All) websites frequently these do you no excellent and can truly do you damage as they tend to be viewed as spam sites by some engines. Do not "spam" your anchor text make it related and do not overload it with key phrases or repetitions. Differ your anchor text. Use different variations or re-writes of anchor text on various web sites. Make sure the page where your link will be placed has been indexed by the search engines. If it has not been indexed (or can't be for whatever purpose) then you will not get any benefit from it. Make sure that the pages you place links on have limits to the quantity of links listed. Single figures are perfect, but not usually attainable.
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