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If you're an emerging business with the next excellent product, occasionally you require an angel on your side. A study by the University of New Hampshire's Center for Venture Study showed that "angel investors" - high-net-worth people prepared to invest in entrepreneurial organizations at an early stage - shelled out more than $18 billion into early-stage firms last year alone, compared to $304 million by venture capitalists. Locating an angel investor, however, is not an easy job. Safer Smokes Inc. is one company that understands the challenge of attracting the correct investors. This improvement-stage organization is tapping the smoking cessation market place with a exclusive tobacco-totally free, nicotine-cost-free smoke named Bravo, which has the look of a classic cigarette and burns like tobacco, but is actually made from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit gradually," mentioned Puzant C. Torigian, chief executive officer of Safer Smokes. For firms like Safer Smokes, it may possibly be also soon to method significant venture capital firms, yet time to move beyond networking with family and pals. Angel investors to the rescue. "The challenge for raising capital in today's marketplace is in harnessing the courage and vision of the angel to see by means of to the true investment chance," mentioned Torigian. So how do businesses like Safer Smokes attract their angel? * Have a clear-cut target marketplace for your product or service. For instance, Safer Smokes is targeting the smoking cessation industry, which has sales approaching $10 billion per year, up from $6 billion just three years ago. Most angel investors prefer firms that are most likely to show positive cash flow inside their very first 18 months, so getting these sorts of statistics about your industry can be an incentive. * Match the enterprise strategy objectives to the angel's threat tolerance. Investors want to know the item or service will be exclusive and nicely-cultivated. Safer Smokes has a patented remedy that organization officials say will "impact the landscape of the well being care industry." [http://www.ideaangels.com/ idea angels com]
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