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If you are an emerging business with the next great item, often you want an angel on your side. A study by the University of New Hampshire's Center for Venture Study showed that "angel investors" - high-net-worth individuals prepared to invest in entrepreneurial organizations at an early stage - shelled out a lot more than $18 billion into early-stage firms final year alone, compared to $304 million by venture capitalists. Discovering an angel investor, however, is not an effortless task. Safer Smokes Inc. is 1 firm that understands the challenge of attracting the proper investors. This improvement-stage firm is tapping the smoking cessation market with a special tobacco-totally free, nicotine-cost-free smoke called Bravo, which has the appearance of a conventional cigarette and burns like tobacco, but is really produced from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit progressively," said Puzant C. Torigian, chief executive officer of Safer Smokes. For businesses like Safer Smokes, it may possibly be also soon to approach large venture capital firms, however time to move beyond networking with family members and pals. Angel investors to the rescue. "The challenge for raising capital in today's market is in harnessing the courage and vision of the angel to see via to the actual investment chance," mentioned Torigian. So how do organizations like Safer Smokes attract their angel? * Have a clear-cut target industry for your item or service. For instance, Safer Smokes is targeting the smoking cessation market, which has sales approaching $10 billion per year, up from $6 billion just 3 years ago. Most angel investors favor companies that are likely to show positive cash flow inside their 1st 18 months, so having these sorts of statistics about your market can be an incentive. * Match the enterprise strategy objectives to the angel's risk tolerance. Investors want to know the item or service will be unique and well-cultivated. Safer Smokes has a patented answer that company officials say will "influence the landscape of the wellness care sector." [http://www.ideaangels.com/ company formation]
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