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If you're an emerging business with the subsequent excellent product, at times you want an angel on your side. A study by the University of New Hampshire's Center for Venture Investigation showed that "angel investors" - high-net-worth people prepared to invest in entrepreneurial firms at an early stage - shelled out more than $18 billion into early-stage firms last year alone, compared to $304 million by venture capitalists. Finding an angel investor, nevertheless, is not an easy task. Safer Smokes Inc. is 1 firm that understands the challenge of attracting the right investors. This development-stage organization is tapping the smoking cessation industry with a unique tobacco-totally free, nicotine-free smoke referred to as Bravo, which has the look of a standard cigarette and burns like tobacco, but is really produced from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit gradually," said Puzant C. Torigian, chief executive officer of Safer Smokes. For firms like Safer Smokes, it may be too soon to strategy significant venture capital firms, but time to move beyond networking with loved ones and buddies. Angel investors to the rescue. "The challenge for raising capital in today's market is in harnessing the courage and vision of the angel to see through to the actual investment opportunity," mentioned Torigian. So how do organizations like Safer Smokes attract their angel? * Have a clear-cut target market for your item or service. For instance, Safer Smokes is targeting the smoking cessation market place, which has sales approaching $ten billion per year, up from $6 billion just three years ago. Most angel investors favor companies that are most likely to show positive money flow within their first 18 months, so having these kinds of statistics about your market can be an incentive. * Match the enterprise plan objectives to the angel's risk tolerance. Investors want to know the product or service will be special and nicely-cultivated. Safer Smokes has a patented solution that company officials say will "affect the landscape of the health care market." [http://www.ideaangels.com/ idea angels]
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