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If you're an emerging organization with the subsequent great item, sometimes you need an angel on your side. A study by the University of New Hampshire's Center for Venture Investigation showed that "angel investors" - high-net-worth people prepared to invest in entrepreneurial organizations at an early stage - shelled out far more than $18 billion into early-stage businesses last year alone, compared to $304 million by venture capitalists. Finding an angel investor, nevertheless, is not an simple job. Safer Smokes Inc. is 1 organization that understands the challenge of attracting the right investors. This improvement-stage firm is tapping the smoking cessation marketplace with a exclusive tobacco-free, nicotine-free of charge smoke referred to as Bravo, which has the look of a traditional cigarette and burns like tobacco, but is in fact made from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit gradually," mentioned Puzant C. Torigian, chief executive officer of Safer Smokes. For firms like Safer Smokes, it may possibly be also soon to method large venture capital firms, however time to move beyond networking with loved ones and close friends. Angel investors to the rescue. "The challenge for raising capital in today's industry is in harnessing the courage and vision of the angel to see by way of to the true investment chance," mentioned Torigian. So how do firms like Safer Smokes attract their angel? * Have a clear-cut target marketplace for your item or service. For example, Safer Smokes is targeting the smoking cessation industry, which has sales approaching $10 billion per year, up from $6 billion just 3 years ago. Most angel investors favor firms that are most likely to show positive cash flow within their initial 18 months, so having these sorts of statistics about your marketplace can be an incentive. * Match the business strategy objectives to the angel's danger tolerance. Investors want to know the item or service will be distinctive and well-cultivated. Safer Smokes has a patented answer that organization officials say will "affect the landscape of the well being care market." [http://www.ideaangels.com/ company formation]
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