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If you are an emerging organization with the next excellent product, often you need to have an angel on your side. A study by the University of New Hampshire's Center for Venture Analysis showed that "angel investors" - high-net-worth men and women prepared to invest in entrepreneurial firms at an early stage - shelled out more than $18 billion into early-stage businesses last year alone, compared to $304 million by venture capitalists. Locating an angel investor, nonetheless, is not an straightforward activity. Safer Smokes Inc. is one business that understands the challenge of attracting the proper investors. This development-stage business is tapping the smoking cessation marketplace with a distinctive tobacco-free of charge, nicotine-free smoke referred to as Bravo, which has the appearance of a classic cigarette and burns like tobacco, but is actually produced from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit gradually," stated Puzant C. Torigian, chief executive officer of Safer Smokes. For businesses like Safer Smokes, it could be also soon to approach big venture capital firms, but time to move beyond networking with household and close friends. Angel investors to the rescue. "The challenge for raising capital in today's industry is in harnessing the courage and vision of the angel to see by means of to the true investment opportunity," said Torigian. So how do businesses like Safer Smokes attract their angel? * Have a clear-cut target market place for your product or service. For instance, Safer Smokes is targeting the smoking cessation market place, which has sales approaching $ten billion per year, up from $6 billion just three years ago. Most angel investors prefer companies that are likely to show positive money flow within their initial 18 months, so getting these kinds of statistics about your marketplace can be an incentive. * Match the organization strategy objectives to the angel's threat tolerance. Investors want to know the product or service will be exclusive and properly-cultivated. Safer Smokes has a patented resolution that company officials say will "impact the landscape of the well being care market." [http://www.ideaangels.com/ idea angels]
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