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If you're an emerging company with the next wonderful product, occasionally you require an angel on your side. A study by the University of New Hampshire's Center for Venture Analysis showed that "angel investors" - high-net-worth people willing to invest in entrepreneurial organizations at an early stage - shelled out far more than $18 billion into early-stage organizations last year alone, compared to $304 million by venture capitalists. Discovering an angel investor, even so, is not an straightforward task. Safer Smokes Inc. is one particular organization that understands the challenge of attracting the proper investors. This development-stage business is tapping the smoking cessation industry with a distinctive tobacco-totally free, nicotine-free of charge smoke named Bravo, which has the appearance of a standard cigarette and burns like tobacco, but is actually created from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit gradually," said Puzant C. Torigian, chief executive officer of Safer Smokes. For companies like Safer Smokes, it may possibly be also soon to approach big venture capital firms, however time to move beyond networking with family members and buddies. Angel investors to the rescue. "The challenge for raising capital in today's market is in harnessing the courage and vision of the angel to see via to the genuine investment chance," said Torigian. So how do businesses like Safer Smokes attract their angel? * Have a clear-cut target market place for your product or service. For example, Safer Smokes is targeting the smoking cessation market, which has sales approaching $10 billion per year, up from $6 billion just 3 years ago. Most angel investors prefer organizations that are most likely to show positive money flow within their very first 18 months, so getting these sorts of statistics about your market can be an incentive. * Match the enterprise plan objectives to the angel's threat tolerance. Investors want to know the item or service will be exclusive and well-cultivated. Safer Smokes has a patented answer that business officials say will "impact the landscape of the wellness care industry." [http://www.ideaangels.com/ idea angels com]
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