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The Do's and Don'ts with Squidoo Lens Ranking

If you want to build a Squidoo lens and see it ranking in the SERPS, then it is like anything else you want to rank in that it will take some effort. As long as you're taking the right steps and know your competition well, it shouldn't be a problem achieving higher rankings for your lens.

There are a few noteworthy on-page SEO items you can use with your content such as proper keyword optimization and making them bold in a few places. We will explain, for the benefit of those who are new, why this must be performed. It's mainly because this is the text that shows up in Google right beneath your website's listing as the description. Also, you will be helping Google, mainly, be able to detect what that piece of content is optimized for. Besides that, including the keyword in the first few sentences of your paragraph will help you make your site's description in the search results more apt. It will help your search listing stand out from the rest of the competing websites, even if you're not getting the first position in the search engines. 

This is along the lines of building your trust with people, and this will help with increased traffic in the long run. Things like this matter, but your content and the amount of it will matter more. If people are commenting and rating your lens plus sticking around to read it, then that will positively affect your SEO score. Just like with a regular site, there is a collection of tasks you do that all come into play with search marketing and ranking.

What Google and Bing are always trying to do is serve more relevant results, and so they are looking at much more in the content. Many years ago people used to stuff their sites with keywords in white font and reach a high ranking pretty easily. Obviously the game has gotten more complicated, but that is all right because we change right along with them. Nowadays the LSI technology or Lateral Semantic Analysis is used to find what the content is about by analyzing the various keywords used. So instead of using the same keyword over and over again, mix and match by adding synonyms into your lens's content. It is up to you as it is your business, but a long term business or site will be written for people. 

If you want to see your Squidoo lens achieve a high first page position, then just do what needs to be done and keep up the effort.