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Give some substance for this concept of <a href=" http://www.amazon.com/Conversion-Rate-Optimization-Made-ebook/dp/B006EVNEJ8">landing page</a>. Seeking to know your company and buy keywords to place an ad over a search engine. Each click on your ad costs about 1 euro, your conversion rates are 5%, this means that each new registrant will cost 20 euros. Should you improve your conversion rate of 40% (from 5% to 7%), it can save you € 5.7 per new subscriber.

Your >> budget to recruit 100 new students will probably be € 1 470 and after optimization before optimization of € 2000. I allow you to do the math for 100,000 new registrants.

Basic rules to produce its landing pages

# 1 Rule: the template of the landing page

• Your template or template landing page must appear in several versions of squeeze pages.
Depending on supply, the goal (generate lead / registrations, generate sales for any product, start a download ...) or lever (allow facebook connect inside a form for facebook ads), web site will have a different composition and structure.

• These templates has to be testable and declinable in numerous variants A / B / C / .... This short article provides a set of good practices to get the A / B testing of website landing page. The corollary of this rule is a modification / development of landing pages really should not depend upon the heavy technical procedure for production.

• These templates will need to have a design "liquid" (responsive design) for your landing page that may adapt to different screen sizes and other terminals to show (browser, tablet, mobile, connected TV, ...) . Research of Crédoc of 2011 reveals that 21% of French Internet users connect already using their mobile Internet.

• These templates has to be semantically worked. At night availability of your offer to all or any types of users, and the META Wording of the page should be completed for these landing pages are pages like any other as well as the traffic you send it impact your SEO ( inbound links).
Note: Google accounts for in computing the product quality Score of match between the [http://www.amazon.com/dp/B006EVNEJ8 landing page] and keywords with the ad before. Improve the semantics of your page is thus actively participating to reduce your CPC.

Rule 2: Identify the weakest link within the chain conversion

• The [http://www.amazon.com/gp/product/B006EVNEJ8 landing page]is a link in a chain that begins in the click of the user and ends on page following the successful website landing page. We must therefore maintain consistency be maintained between the trigger click with the user (what is your message proactive approach?) And the message that's pushed on the landing page.

• We must eliminate ties from the page and become as concise as possible by reducing the links call to action to maximum 2.

# Rule 3: Think R.O.I. your client (because the customer is king)

• It must be obvious to the user who arrives at your page that provide personal contact information, or perform any other action requested is within its interest. An incentive (bonus upon registration, gift with order, free trial offer) can play this role and is also often a key online acquisition campaigns. Demo (a game title, a product) will also help increase your conversion rate.

• Decrease the effort required of the user: the short form (5 fields) or pre-filled or perhaps in two stages are therefore preferred.
Now you have this quick list of guidelines of optimizing your <a href=" http://amzn.to/syQgho">landing page</a>, no one is able for you to be out from the game.

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